FILM
http://141.62.1.223/wp-content/uploads/2022/06/Bildschirmaufnahme-2022-06-29-um-18.40.00.mp4#t=6,48
For the 15th anniversary of BIX we captured the atmosphere of the jazz club. Using material from concerts we showed the abundance of music which can be experienced at every age. We incorporated thoughts and emotions of music-lovers involved in the past, present and future of BIX.
BOOKLET
PRODUCTION
We worked together with industry members to get the ideal materials for our production, including a deep black Colorplan Fabric Ebony 350 g/m² cover stock with a matching black thread for our sewn-binding. Our inner content pages were printed using our Digital HP Indigo Press on Jupp Crääm 130g/m² paper, creating a rich inner narrative filled with vibrant photos detailing the story of the Club.Â
We pressed a matte gold hot foil stamp for our cover designs, featuring the BIX Logo redesigned for the 15th anniversary on the spine to be seen sticking out of your bookshelf.Â
CALCULATION
Progression
57
Students
5
different degree programs
4143
Working Hours
A total of 57 students participated in the project. Of these, 5 were exchange students. The most represented course was advertising and market communication, followed by media economy. Together we invested 4143 hours of our time in the campaign.
Costs (in %)
In Total:
Production Costs:                      20.199,17 €
Costs for creative and external services:      64.690,00 €
Cost Center:                      1.445.718,85 €Â
1.530.608,02 €
To see a detailed list of the data, click here.
SOCIAL MEDIA
We created two different accounts – Instagram and TikTok. On Instagram we mainly show content about the Bix Club but also about our campaign and the different teams. The target group here are mainly students of the HdM.
On TikTok, the content is a bit different but we show a lot of Bix Club here as well. Here the target group is a bit younger, between 11 and 25 years.
Our content ranges from reels to quotes to exciting facts about the Bix.
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